Diggerland theme parks in Kent, Devon, Durham and Snow Parkin Kent
GKA won a 12 month contract to create exciting new marketing campaign for the three
Diggerland Theme Parks, and Snow Park. Our overall aim was to create awareness, increase footfall
and more importantly encourage repeat visitors.
GKA produced a variety of material including leaflets and local press advertising
campaigns which linked with local bus and radio advertising. We created an exciting
new website with an online store which proved a successful marketing tool to encourage
new users which in turn opened the site to a wider audience. Radio and TV advertising
proved to be a huge success. This was gauged after each campaign by the huge upturn
of visitors to the website.
Results for the season showed footfall had increased by 300%.
The website is now controlled internally by Diggerland and the advertising templates
we created are still widely used.