GKA won the pitch to create a whole new identity for the Diggerland theme parks
where children and adults of all ages can drive real diggers and ride on a host
of construction themed attractions.
The existing Diggerland website was achieving a massive number of visits which didn’t
reflect in their online bookings. The existing site was 90% text based and only targeted
adults. It didn’t have the look or feel of a theme park. GKA created a complete
online experience for its visitors with a website that appealed to both children
and adults.
The site featured animation that visitors could interact with, a webcam and a
control panel that allowed Diggerland staff to customise messages within the animation
to display promotions. The staff at Diggerland were trained by GKA on a comprehensive
content management system that even allowed the park manager to open, close and post
information regarding the ski slope - another attraction at Diggerland - from his mobile
phone.
After working closely with the Diggerland marketing team GKA improved park attendance
by 300%.