The Imperial Place website was designed by GKA for DTZ (formerly Donaldson’s) to
showcase a 225,000 sqft headquarters office building in Borehamwood. The developer
The Property Merchant Group wanted more than just a website that reflected the printed
brochure.
GKA answered this brief with a website that was a key marketing tool in the success
of Imperial Place. The site was launched with a five week competition where visitors
could answer questions on the website related to the printed mailers for the chance
to win an iPod. This boosted the sites exposure to the market and through incorporating
an impressive range of marketing tools on the website we maintained return visits.
The tools included an online space planning application that allowed for the potential
tenant to configure a workspace to meet their needs all from their office, Video
tours which showed the office space in detail accompanied by a CGI walkthrough that
showed off the potential of the work space. Other marketing materials included a
location DVD, short promo and a full DVD showing the whole development.